Rozvoj cestovního ruchu v Moravskoslezském kraji

Juráková, E. Tourism development in the Moravian-Silesian Region. Bachelor the-sis. Brno: Mendel University, 2019. The bachelor thesis deals with the tourism development in the Moravian-Silesian Region and it’s separated to two parts. First part of bachelor thesis focused on tourism issue and destination management. The terms which are closely related to the topic are clarified here. The practical part evaluates the current state of tourism in the destination by using localization, selective and realization factors. Primary data were obtained via survey which took place among visitors to the Moravian-Silesian Region. Based on results of primary and secondary analysis the new tourism product was created. The product was designed to help develop tourism in the Moravian-Silesian Region