Dopady e-commerce na maloobchody v České republice

Jelínek, R. The impacts of e-commerce on retail stores in the Czech Republic. Bachelor thesis. Brno: Mendel University, 2019. The bachelor thesis deals with the impacts of e-commerce on retail stores in the Czech Republic. The purpose of this thesis is the evaluation of Czech B2C e-commerce market including assessment on the impacts of computerization of business processes. The first part is aimed on defining important concepts, identifying the factors influencing the level of e-commerce development and indicators used to measure e-commerce. The work also captures the development of e-commerce, the current situation of e-commerce and comparison with foreign countries. The second part contains marketing mix of selected e-shops and SWOT analysis of B2C e-commerce and retail stores