Návrh webové komunikace obce se zaměřením na cestovní ruch

Procházková, L. Web design of the municipality with a focus on tourism. Bachelor thesis. Brno: Mendel University, 2018. This Bachelor thesis evaluates and deals with the current situation of web communication municipality Lednice with a subsequent proposal of improvement leaning towards tourism. The questionnaire was created with the purpose of gai-ning an opinion about the website and then due to user testing and its results we-re found severe failures. The main focus of the thesis is creating a new informati-onal architecture and proposal of a new design, which would be clear and acces-sible for the citizens of the municipal and also for the tourists. At the end of the thesis, various options are proposed as a possible way of financing and also the possibilities of applying for grant