Vliv festivalu Smetanova Litomyšl na cestovní ruch v Litomyšli

The bachelor thesis focuses on the influence of festival Smetana’s Litomyšl on tourism in Litomyšl. The aim of the thesis is to evaluate the influence of Smetana’s Litomyšl on tourism in Litomyšl and to provide some recommendations in order to eliminate negative impacts. To bring it to successful conclusion, there were applied a primary marketing study and a secondary marketing research. In conclusion of this bachelor thesis there are included suggestions and recommendations for increasing satis-faction of visitors of the festival and residents of Litomyšl