Vliv nábytkových katalogů na nákupní rozhodování spotřebitele

Dvořák, F. Influence of furniture catalogs on consumer decision making. Brno 2018. Bachelor thesis. Mendel University, Faculty of Forestry and Wood Technology, Department of Furniture, Design and Housing. Supervisor Ing. Stanislav Mokry, Ph.D. This bachelor thesis deals with influence of furniture catalogs on consumer decision making. Its aim is to evaluate current catalogs and evaluate their impact on consumers. Part of this is research into consumer behavior when purchasing furniture. This work uses eye-tracking research and in-depth interviews. The catalogs are modified in various ways and eye-tracking research evaluates the change of attention over the original form of the catalog. In-depth interviewing primarily serves to understand the consumer's purchasing decisions about furniture. On the basis of the results obtained, recommendations for practice are presented