The Impact of Coffee Demand on its Production

The production of coffee, one of the world‘s most popular drinks, is experiencing a movement forward due to the progressive coffee drinking culture. Consumers are becoming well-educated about the origin of coffee and its producers well-informed about their customers’ desires. This thesis aims to analyze modern trends in coffee consumption and its impact on coffee cultivation and processing. It should also define the principles of both the specialty and the mainstream coffee market and clarify the relationship between specialty coffee producers and green bean coffee buyers. The work also describes the journey of coffee from farm to cup from agricultural as well as from the economic point of view. The material for theoretic part was collected from several reliable sources; including professional literature, statistical reports, on-line scientific articles and personal experience from the coffee industry. For the practical part, questionnaire inquiry and online interviews were used to collect information