Možnosti zapojení malého zemědělského podniku v rámci komoditní vertikály mléka

The diploma thesis focuses on the description of characteristic changes caused by the development of agribusiness and some other specifics within the framework of shaping of the business environment of Czech agricultural ventures. From this point of view we can observe the situation of Czech agriculture before and after the Czech republic´s entrance to the European union, which necessitated the implementation of the common agricultural policy Czech law, and how this act affected Czech farmers, with an emphasis on the dairy sector. The theoretical background in the next part of the thesis demonstrates the capture of the development of commodity chain of milk in the conditions of the Czech Republic, where it focuses on the position of agricultural ventures and the basic factors determining the success of the primary producers. Following these general contexts, the possibility of the involvment of small family farms intending to enter the milk market and market of dairy products from different segments of business activity was also assessed. Results show us that even smaller farms, if they choose a suitable strategy, can be successful