Uplatnění regionální značky v zázemí města Brna v rámci spolupráce místních akčních skupin

The present diploma thesis is focused on a five local action groups in South-Moravian region. It evaluates both their potential and approach to creating joint regional brand. Initial part of the dissertation explains terms like regional policy, local action group, local product and regional brand, all based on research of a technical literature. Next chapter contains characteristics and analysis of examined area, where all the local action groups (alias LAG) located in this area are presented. The main part of this thesis focuses on evaluating semistructured interviews with representatives of selected LAGs, leading to a conculusion, if there is a possibility to create a joint regional brand based on a uniting element. Individual approaches of all the selected LAGs are analyzed via a case study and following qualitative research