Předpoklady konkurenceschopnosti zemědělského podniku v komoditní vertikále víno

The aim of presented PhD. thesis is to specify the most important rules and conditions which are affecting a company operating in the first phase of the wine commodity chain and strengthen its competitiveness. First of all, the theoretical and methodological aspects of the issue have been formulated, tracking the whole process of the commodity flow. The assumptions are verified from theoretical view as well as statements answering the research questions and the dedicated hypotesis. The successful position is being created by utilization of the integration and contract processes particularly through an active membership in the wine industry clusters. Its briefly described changes of agriculture sector in contemporary agribusiness. This thesis is emphasizing role of globalization and its processes with a direct impact on the competitiveness of agriculture companies. Further on, the key factors of agribusiness, shaping of markets and comodity chains are being listed, those have influence the conditions of the above within last decades. Also, its describing key aspects of the comodity chain's competitiveness supported by contractation cooperation enhancing the whole wine sector. Consecutive part is dedicated to the history of wine industry in the Czech republic, transformation process of free competition after EU access with the related impacts and limits. There is also a chapter emphasizing the key role of the consumer playing in the whole commodity chain. Furthermore, the strongest forces of the industry which occured within last decades collateral to the long term factors are being specified. The analysis of the development of vineyards (wine growing) and wine sectors from the world, European and national view is presented there. To support the theoretical and methodological outlets, the conclusions were compared and applied to the selected middle sized companies operating in the first and second phase of the commodity (vertical) chain in the wine sector