Performance Evaluation of a Selected Business Corporation Using the Start Model

The diploma thesis is focused on the evaluation of the performance of a selected company using the START Model. The introductory part is dedicaded to clarifying the theoretical basis, basic concepts and the method of measuring performance. The analytical part introduces the evaluated organization, conducts a survey using the selected model and according to the results are interpreted strengths and areas for improvement. In the last section, based on the outputs of the analysis, measures are proposed to increase the company's performance