The image of a social worker in the Czech mass media

The diploma thesis deals with the image of a social worker in the Czech media. More specifically, it deals with how social workers are described in the press, television and the radio. The work has two goals. The first goal searches for the widest possible image of a social worker in the media. The second goal seeks to study how social workers participate in the media image and how they think about the media in relation to their work. The work consists of a theoretical and a practical part which are connected. The theoretical part forms the main basis for the second, research part of the work. It begins by defining the media, their functions, types, effects. It also touches on public opinion and the term 'social reality' which is an important part of describing the media image and its understanding. A necessary chapter of the theoretical part is also a description of the media product in the application of content analysis. Finally, the social worker and his media skills are described. The practical part is accompanied by two research methods. With the help of content analysis, the work tried to find out the widest possible picture of social workers, which consists of the press, television and the radio. The survey was conducted using keywords in a media search engine and a total of 684 articles..