Linguistic Landscape in Mall Restaurants in Surabaya

This research aims at analyzing the linguistic landscape in Surabaya restaurants signboards. There are three problems to solve in this research: (1) what languages are used for restaurants sign in four Surabaya malls, and the weight for each language, (2) how varied are Indonesian loanwords in four Surabaya malls restaurants, and (3) how do Surabaya malls restaurants represent the ethnic groups. This research analyzes the use of languages in restaurant signboards, Indonesian loan words, and ethnic representation. It is qualitative-quantitative research. Qualitative is needed because the data of the present study are from the observation, and a Quantitative approach is needed to count the percentage from the data found in each area. The data were collected through observation. The words were then analyzed by grouping the types of languages. Then looking for the Indonesian loan words. Finally, searching for things that represent ethnicity in restaurants. The researcher has found 260 photos of restaurant. There are nine languages, English becomes the most languages used by restaurants. There are three types of loanwords found: loanwords without phonetic substitution, loanwords with partially phonetic substitution and loanwords with complete phonetic substitution, and from them there are 25 words. Finally, there are two ways in representing the ethnic groups: ethnic design and ornaments