Add to ORKGThe main purpose of this study was to develop a valid and reliable model for evaluation of brand equity in sport teams in Iran. In this research, considering the importance and vital role of brand equity in sport teams and infancy of brand equity topic, Ross (2008) model of spectator based brand equity in sport was reassessed and after evaluating it, new Spectator Based Brand Equity in Sport model was proposed of sport teams Iran
This is a study concerning the result of sports sponsorship where the research focuses on how would ...
This is a study concerning the result of sports sponsorship where the research focuses on how would ...
Today, sport managers view their teams, leagues and properties as brands to be managed. Researchers ...
Today's sports have been affected by the globalization process in the world, particularly in As...
Purpose - The paper aims to refine existing customer-based brand equity models for the team sport in...
The main objectives of this study are to 1) identify the relevant dimensions of the fan-based brand ...
The purpose of this study was to assess brand equity in professional soccer teams. Through a prelimi...
The aim of this study was to assess the impact of brand equity based on soccer fans brand loyalty. T...
The study aims to examine brand management model in Iran's professional Football League (2011-2012) ...
The study explored the antecedents, dimensions and market consequences of the brand perceptions held...
The aim of this study was to identify the relationship between brand personality and consumer -based...
This research aims to validate and factor-analyze the Fan Based Brand Equity (FBBE) questionnaire of...
Objective: The purpose of this study was to present a model of sport indicators affecting the brand ...
Over the past decade, evaluating the relative strength of brand names, or brand equity, has receiv...
Title: Brand equity of professional sports club Objectives: The Diploma Thesis aims to make a survey...
This is a study concerning the result of sports sponsorship where the research focuses on how would ...
This is a study concerning the result of sports sponsorship where the research focuses on how would ...
Today, sport managers view their teams, leagues and properties as brands to be managed. Researchers ...
Today's sports have been affected by the globalization process in the world, particularly in As...
Purpose - The paper aims to refine existing customer-based brand equity models for the team sport in...
The main objectives of this study are to 1) identify the relevant dimensions of the fan-based brand ...
The purpose of this study was to assess brand equity in professional soccer teams. Through a prelimi...
The aim of this study was to assess the impact of brand equity based on soccer fans brand loyalty. T...
The study aims to examine brand management model in Iran's professional Football League (2011-2012) ...
The study explored the antecedents, dimensions and market consequences of the brand perceptions held...
The aim of this study was to identify the relationship between brand personality and consumer -based...
This research aims to validate and factor-analyze the Fan Based Brand Equity (FBBE) questionnaire of...
Objective: The purpose of this study was to present a model of sport indicators affecting the brand ...
Over the past decade, evaluating the relative strength of brand names, or brand equity, has receiv...
Title: Brand equity of professional sports club Objectives: The Diploma Thesis aims to make a survey...
This is a study concerning the result of sports sponsorship where the research focuses on how would ...
This is a study concerning the result of sports sponsorship where the research focuses on how would ...
Today, sport managers view their teams, leagues and properties as brands to be managed. Researchers ...