READINESS OF THE UNIVERSITY STUDENTS TOWARDS ENTREPRENEURSHIP IN SAUDI PRIVATE UNIVERSITY: AN EXPLORATORY STUDY

The purpose of this paper is to investigate the entrepreneurship perception and entrepreneurship intention of Saudi university students and to find out whether they are ready for the market challenges and risk taking which are part of entrepreneurial activities. The population comprised of students of one of the private universities in Saudi Arabia, a questionnaire survey was adopted to collect the primary data from the respondents whom they were randomly selected, total of 292 questionnaires were received. The study findings indicate the satisfying level of students. intentions on entrepreneurship and their willingness to put their efforts in entrepreneurship activities. Furthermore, it is suggested that entrepreneurship education should centre on development of competencies related to entrepreneurship and cultural awareness. This study not only addressed the missing gap in current literature upon entrepreneurship, but provided implications for university educators