The development of an entrepreneurial management model to promote the survival and growth of family estate wine businesses in the South African wine industry

The South African wine industry is polarised into the quantity-producing majority and the quality-conscious minority [Hughes, 2003]. The qualityproducing sector of the South African wine industry is dominated by family businesses. Research shows that there are approximately ninety familyowned wineries in South Africa. By international standards, South Africa is viewed as a quantity, not quality producing wine country, which will make it difficult to survive in an industry where quality is paramount for recognition. The ‘trailblazers’ of the international wine industry are family owned wineries [Robinson, 2000]. Twenty five percent of the 2003 five star South African wines were made by individuals or family wineries [Hughes, 2003], emphasising the growing importance of family wineries in the production of quality wines. It is important now, more than ever, with the industry opening up internationally, that survival of the family-owned wineries and their production of icon wines are promoted so that they can become flagship producers of the industry. The achievement of international status as a quality producing country, as well as building an industry based on the longevity of wine producing families, as well as a nation of wine lovers in South Africa should result