Add to ORKGThere is not the slightest doubt that, in the web space the electronic tribes, organized and differentiated by individual interests, are shown more active and discerning in consumption. Even though virtual communities have been paid much attention on the research of the decentralized marketing behaviors in this decade, there is still a long way to go in realizing virtual communities and their behaviors. This paper presents a new approach of verifying the types of virtual community members, in terms of opinion leaders and its followers. The module reveals the enclosure of virtual communities by the propagation and evolvement of the real live information, which is designed for the future research of database-driven relationship marketing and ...
Though empirically some research suggests the linkage of better communication effect with active use...
Building numerous and active virtual tourist communities involved in the tourist brand, connected wi...
In this paper we have looked at the issues of trust in virtual communities and the perceived benefit...
There is not the slightest doubt that, in the web space the electronic tribes, organized and differe...
National audienceConsumers increasingly interact with other consumers through the Internet. Electron...
Adopting the view that a virtual community is an influential social entity, this study provides a th...
Over the past decade, advances in the Internet and media technology have literally brought people cl...
The initiative to create a virtual community has given to Brands the possibility of approaching the ...
Increasingly, consumers interact through the Internet to share their knowledge, experiences, and opi...
Marketing professionals gradually utilize virtual communities as a new media for affecting sales by ...
With the advent of the internet marketing has seen a reinvention of the idea of communities in the f...
As new technologies became an increasingly greater part of people’s lives, consumers started to shar...
Fundamental changes occurred in the society and economy since the nineteenth century has clearly ref...
This chapter asks what is distinctive about researching virtual communities. In so doing it troubles...
Building numerous and active virtual tourist communities involved in the tourist brand, connected wi...
Though empirically some research suggests the linkage of better communication effect with active use...
Building numerous and active virtual tourist communities involved in the tourist brand, connected wi...
In this paper we have looked at the issues of trust in virtual communities and the perceived benefit...
There is not the slightest doubt that, in the web space the electronic tribes, organized and differe...
National audienceConsumers increasingly interact with other consumers through the Internet. Electron...
Adopting the view that a virtual community is an influential social entity, this study provides a th...
Over the past decade, advances in the Internet and media technology have literally brought people cl...
The initiative to create a virtual community has given to Brands the possibility of approaching the ...
Increasingly, consumers interact through the Internet to share their knowledge, experiences, and opi...
Marketing professionals gradually utilize virtual communities as a new media for affecting sales by ...
With the advent of the internet marketing has seen a reinvention of the idea of communities in the f...
As new technologies became an increasingly greater part of people’s lives, consumers started to shar...
Fundamental changes occurred in the society and economy since the nineteenth century has clearly ref...
This chapter asks what is distinctive about researching virtual communities. In so doing it troubles...
Building numerous and active virtual tourist communities involved in the tourist brand, connected wi...
Though empirically some research suggests the linkage of better communication effect with active use...
Building numerous and active virtual tourist communities involved in the tourist brand, connected wi...
In this paper we have looked at the issues of trust in virtual communities and the perceived benefit...