Strategic Development of National Tourism Strategic Area (NTSA) Pulau Rupat

Abstract. Activities in the field of tourism are complex activities which include varioussectors and forms of activities that have dynamic and growing elements. Based onGovernment Regulation Number 50 of 2011 concerning the Master Plan for NationalTourism Development (RIPPARNAS) in 2010-2025, Rupat Island is designated as atourist destination of Riau Province which has the potential to be developed because ithas a very strategic position and very exotic selling points.As the efforts to make Rupat Beach as a superior and excellent tourism area inBengkalis Regency in particular and Riau Province in general, the community andgovernment are required to maintain and develop the potential so that this touristdestination can sustain the acceleration of regional development. Therefore, a scientificstudy is needed to strategically develop the potential of Rupat Island NTSA. This studyuses a SWOT analysis method that can answer the problem of research problemformulation.This research is expected to add research references in the field of developmentplanning, especially the development of areas that have the potential to be developed,and can improve the expertise and competence of researchers.Based on the SWOT analysis, the strategy recommendations given are progressive,meaning that the development of Rupat NTSA is in a potential and steady condition soit is very possible to continue to expand, increase growth and achieve maximumprogress