Add to ORKGEnvironmentalism and sustainable lifestyles have steadily increased in popularity in recent years in the United States, especially among the 18-33 year old age group “Millennials, ” also known as Generation Y. Vegetarianism and veganism, involvement in environmental advocacy groups, and the popularity of green products are at record highs. However, research shows that the prevalence of young people living and promoting a sustainable lifestyle online rarely translates into tangible action, a phenomenon known as ‘slacktivism,’ and Generation Y also shows reluctance to identify as environmentalists or activists due to a perceived stigma associated with the term. Through the use of environmental economics, social psychology, politics, and commu...
In response to the dramatic increase in social media usage among the young generation, the patterns ...
Background: The discourse of sustainable development has over the recent years become increasingly v...
The generation subculture theory asserts that as each generation comes of age and begins to harness ...
A radical set of social and structural shifts in the last years has transformed the world, bringing ...
Published in the the 2018 Summer American Marketing Association\u27s Academic Conference Proceedings...
Purpose This research aims to shed greater light on millennials’ green behavior by examining four ps...
With the aim to reduce the effects of anthropocentric climate change and achieve a more sustainable ...
Online social networks have become embedded within most young people's everyday lives (Green & Hanno...
Environmental issues have gained widespread prominence, contributing to growing environmental aware...
Purpose: Millennials, an understudied segment of the sustainable market, are enthusiastic about adop...
A majority of past studies have used the consumer socialization framework to study children and adol...
Purpose This paper aims to test the relationship between millennials’ status motivation and their ec...
Consumers’ environmental consciousness is widespread with public acceptance of the global environmen...
In recent years, environmental problems have become a serious issue worldwide due to the increasing ...
Young people in the Global North have disparate identities in relation to environmental sustainabili...
In response to the dramatic increase in social media usage among the young generation, the patterns ...
Background: The discourse of sustainable development has over the recent years become increasingly v...
The generation subculture theory asserts that as each generation comes of age and begins to harness ...
A radical set of social and structural shifts in the last years has transformed the world, bringing ...
Published in the the 2018 Summer American Marketing Association\u27s Academic Conference Proceedings...
Purpose This research aims to shed greater light on millennials’ green behavior by examining four ps...
With the aim to reduce the effects of anthropocentric climate change and achieve a more sustainable ...
Online social networks have become embedded within most young people's everyday lives (Green & Hanno...
Environmental issues have gained widespread prominence, contributing to growing environmental aware...
Purpose: Millennials, an understudied segment of the sustainable market, are enthusiastic about adop...
A majority of past studies have used the consumer socialization framework to study children and adol...
Purpose This paper aims to test the relationship between millennials’ status motivation and their ec...
Consumers’ environmental consciousness is widespread with public acceptance of the global environmen...
In recent years, environmental problems have become a serious issue worldwide due to the increasing ...
Young people in the Global North have disparate identities in relation to environmental sustainabili...
In response to the dramatic increase in social media usage among the young generation, the patterns ...
Background: The discourse of sustainable development has over the recent years become increasingly v...
The generation subculture theory asserts that as each generation comes of age and begins to harness ...
