The Impact of E-commerce on Sierra Leone Tourism Industry

The importance of electronic commerce is felt and greatly emphasized in the present business field. Today, all the industries have started adopting e-commerce concepts, where tourism is probably the most affected industry by e-commerce. The E-tourism and its utility provide a lot of information on Sierra Leone destination, hotels, facilities, price and tariff, geographical features and climate. More number of companies integrated all the services on their websites and provides a complete package with a competitive price to the required customers. E-tourism companies in Sierra Leone also provide mobile application facilities to the consumers. E-tourism companies need to follow certain procedures laid down by the Government. The objectives of the study is to identify the level of impact of e-commerce technology on tourism industry in Sierra Leone and the opportunities and challenges. A systematic research methodology is adopted, data has been collected from the tour operators through questionnaire and suitable statistical tools were applied. With the help of the collected data a detailed analysis was made, understand the impact of e- Commerce on Sierra Leone tourism industry identify the opportunities and challenges as well as the market trend