Investor Behavior and Company Values

The company's goal is to maximize shareholder wealth through increased value of the company. The value of the company is the market value of debt and equity securities outstanding companies and the investors' perception of the level of success of the company. In investing, investors were not only using the estimate of the prospects of investment instruments, but psychological factors are already in determining the investment. This paper attempts to examine the behavior of investors linked to the company and presenting it to us that investors in the decision to consider psychological factors