Da'wah is basically a social activity that allows people to meet with various social backgrounds in it. Because of its nature as a social activity, plurality becomes a necessity in da'wah. Nevertheless, pluralism as a reality sometimes becomes a problem in society. This article aims to describe the problem between da'wah and pluralism with the subject of the meaning of pluralism, its reality in the history of Islamic da'wah, and the attitude that must be developed in responding to it. The study showed that pluralism is generally interpreted as diversity in various aspects of life, including religion, which is believed to originate from one source even though this causes controversy. Historically Islam recognized the reality of religious plu...