This paper analyse the reform of urban regulations in the city of La Plata in 2010. The process is approached from an urban policy perspective, which considers that every public decision finds its origin and is mediated by a network, where there is a particular correlation of forces between actors and diffuse boundaries between public and private. In dialogue with the focus of the cultural political economy of urban power, we question ourselves about the material and discursive strategies developed by the promoters of the reform to form a coalition of urban power with the capacity to influence the orientation of the new regulations.El presente trabajo analiza la reforma de la normativa urbana de la ciudad de La Plata en el año 2010. El proc...