Review study on Global Business Trends In View Of COVID19 And Role Of Digital Transformation For Sustainability

Corona outbreak has created havoc all around the World. It is leaving it impact on all the working sectors. As is the case with any of the pandemic, some industries or corporate are strongly affected (such as retail business, travel, and transportation) while some others have an invariable benefit from it (such as telecom, broadband, entertainment etc.). The economic effect, whether positive or negative for the entertainment sector may not seem to be very beneficial as against the threat created by the virus to the life of mankind across the globe. Also it may have a long-lasting effect on the livelihood of millions of people who are associated with the making or distribution of movies, music, sports, arts, and much more such industries. Initial mandatory quarantine, work from home and self-isolation measures definitely provide benefit to companies including cable TV and streaming business. This is so assumed because it is supposed that the subscribers do have more leisure time now as compared to their routine full-time work prior to the Corona period. So, now with this free time there would be more viewing of entertainment shows and episodes