Quality tourism. Attempts to its implementation. Which factors prevent and help?

[eng] After 40 years of continuous growth, the Balearic tourism sector still relies on the “sun and beach” tourism, registering increasing numbers of tourist arrivals and expenditure each year.Leading to an atmosphere of discontent among citizens, who see their daily lives disrupted by the massification of their hometowns. Which has propitiated the appearance of pressure groups with the aimof confronting the “touristification” of these regions.Giving a step to the concept of quality tourism. The encouragement of tourism strategies that look out for the socialand environmental wellbeing. The aim of this paper is to analyze the attempts of its implementation and the factors that support and prevent it from being achieved.To do so,this paper goes through the Spanish regulatory framework; the 5D strategies;an overview of the last political actions in the Balearic Islands; and some real-life case studies, exposing several quality tourism initiatives from different regions. Then, the key aspects are analyzed and differed into preventive and supporting factors. Concluding the study with a reflexive discussion about the possibilities of quality tourism taking part in the future contex