Savouring Persian travel: analyzing tourists' memories

Building on key ideas about the value of savoring to understand the importance of holiday memories, the researchers asked a sample of Iranians to write a long paragraph (one page) which described a particularly important, happy, and enjoyable holiday occasion. The answers were coded using five categories developed from savoring studies. By benchmarking the scores with data from well-matched samples from other countries (specifically a Europeansample from Austria, and Chinese and Japanese respondents,the Iranian tourists were shown to be especially appreciative of holidays in terms of being grateful, marveling, luxuriating and having a strong sense of the status value of their time. For Iranians, holidays provide powerful, evocative highlights for their lives