Application of agent-based modelling to the dynamics of creative industries’ interactions with urban land use: An introduction

As has been proposed, the dynamics of creative industries’ interactions with urban land use is complex and can be examined by the approach of agent-based modelling. In agent-based modelling, one central issue is to clearly define the rules that the agents follow. However, the locational behaviours of the creative firms and the creative workers are not easy to describe as the factors are multidimensional. This chapter focuses on explaining how the concept of locational utility function is introduced to describe the locational behaviours of the firms and the workers and what the requisite data are for this purpose