A Comparative Analysis of Marketing Strategies for the Willamette Valley Wine Region and Hunter Valley Wine Region

Boutique wineries located anywhere in the world struggle to compete with large wineries that can take advantage of economies of scale and produce wines at a low cost that is not feasible for boutique wineries. Because the smaller wineries cannot compete using a price advantage, they must prioritize other elements of their business and find a marketing strategy that cannot be used by large wineries. Although the Willamette Valley wine region and the Hunter Valley wine region are located on different continents, they emphasize the same strategy of personal connection with their customers and producing consistent high-quality wines to compete with large wineries. The Willamette Valley wine region should learn from the Hunter Valley wine region and increase their variety of grapes in order to stay competitive long-term