From overload to Overlord: reducing cognitive load in a post app-pocalyptic world

Mobile phones are ever-present and undoubtedly beneficial and useful devices, however the amount of information available can be at times overwhelming. Despite all of the benefits and conveniences they offer, the mobile computing environment has not entirely delivered on the promise of easy and simplified access to information. Approaching this problem space using a design science approach, this study addresses information overload of the mobile user as a result of duplicate application functionality and unnecessary screen transitions. Building on the myriad approaches to this problem, this research proposes a novel block-by-default GUI interface that performs automated data classification and aggregation in the background. Subscription functionality will hopefully evolve mobile computing into an attention-based revenue model where apps are rewarded for providing user utility as opposed to maximizing user time on app