Add to ORKGThe purpose of this study is to understand what insights could be gathered from customer posts on social media that would benefit operations and supply chains. This research analyses social media posts to uncover the themes that could be related to new product development (NPD) and the design of ‘end-to-end’ supply chains. Consumer posts will be analysed from social media platforms of two well-known multinational food and beverage companies. Social media analytics can be used to gather knowledge and intelligence for organisations aiming to have consumer-centric supply chains
While social media is already widely adopted among firms within commercialization and marketing, it ...
Business-to-business marketers have begun to appreciate the value social networks -- specifically, t...
Purpose: The purpose of this study is to investigate the relationship between social media and sensi...
The purpose of this study is to understand what insights could be gathered from customer posts on so...
The possible impact of social networking on a supply chain can be highly useful in creating a new su...
In addition to traditional marketing communication instruments, social media marketing has become a ...
ORIENTATION: Social media is often described a double-edged sword, yielding opportunities and chall...
In addition to traditional marketing communication instruments, social media marketing has become a ...
This paper intends to understand whether social media helps new product success in the context of cu...
This chapter contributes to a better understanding of the role of social media in the NPD process an...
With the rapid growth of social media, new challenges are being created for each process of supply c...
The purpose of the paper is to extend the social media analytics frameworks reported in the existing...
Artificial intelligence by principle is developed to assist but also support decision making process...
Artificial intelligence by principle is developed to assist but also support decision making process...
Industrial and academic communities in the field of operations and supply chain management (OSCM) ha...
While social media is already widely adopted among firms within commercialization and marketing, it ...
Business-to-business marketers have begun to appreciate the value social networks -- specifically, t...
Purpose: The purpose of this study is to investigate the relationship between social media and sensi...
The purpose of this study is to understand what insights could be gathered from customer posts on so...
The possible impact of social networking on a supply chain can be highly useful in creating a new su...
In addition to traditional marketing communication instruments, social media marketing has become a ...
ORIENTATION: Social media is often described a double-edged sword, yielding opportunities and chall...
In addition to traditional marketing communication instruments, social media marketing has become a ...
This paper intends to understand whether social media helps new product success in the context of cu...
This chapter contributes to a better understanding of the role of social media in the NPD process an...
With the rapid growth of social media, new challenges are being created for each process of supply c...
The purpose of the paper is to extend the social media analytics frameworks reported in the existing...
Artificial intelligence by principle is developed to assist but also support decision making process...
Artificial intelligence by principle is developed to assist but also support decision making process...
Industrial and academic communities in the field of operations and supply chain management (OSCM) ha...
While social media is already widely adopted among firms within commercialization and marketing, it ...
Business-to-business marketers have begun to appreciate the value social networks -- specifically, t...
Purpose: The purpose of this study is to investigate the relationship between social media and sensi...