Re-thinking the Competitive Landscape of Artificial Intelligence

In recent years, Artificial Intelligence (AI) has emerged from its traditional domain of computer science research to be a management reality. This can be seen in the remarkable increase in the adoption of AI technology in organisations resulting in increased revenue, reduced costs and improved business efficiency [19]. Despite this trend, there are still many organisations that are facing the decision whether to adopt AI. Thus, to evaluate the adoption of AI at organizational-level we draw on two-grounded theories: Technology-Organisations-Environment (TOE) framework and Diffusion of Innovation theory (DOI) to identify factors that influence the adoption of AI. Survey data collected from 208 large, medium-sized and small organisations in Australia is used to test the proposed framework. We offer a method of how examining AI over a set of organizations. Besides offering a number of important recommendations for AI adoption future directions for research in this area are also included in this paper