Understand the Role of Trust in the Diffusion of Mobile Payment Service

In recent years, mobile payment services grow rapidly worldwide. The Taiwanese government also set up the goal to reach 90% coverage for mobile payments by 2025. However, it is still developing slowly in Taiwan. How to promote this new service and increase the acceptance rate is a critical issue in Taiwan. Authors claim that the formation of trust is the critical factor. Therefore, the purpose of this study attempts to understand the formation of trust in mobile payment service diffusion. Based on the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) and the theory of trust transfer, an integrated model to understand the antecedents and consequences of mobile payment trust is constructed. Through questionnaire survey, we have the following three major findings. First, we propose the importance of different four trust targets of mobile payment service. Besides, the antecedents and consequences of mobile payment trust have been identified. Finally, we find the social influence has significant negative impact to mobile payment continuous use intention in Taiwan