The paper first draws the attention about online retailing from technological standpoints to the marketing perspective. Then it develops a conceptual model based on brand theory, risk theory and information theory to understand consumers’ intention to adopt any online retailer as well as some associated online behavior, with brand knowledge as a cornerstone of online retail service marketing and perceived risk as the mediator transforming the impact. In research methodology part, the authors propose a hypothesized empirical study with precise logics and steps. More advanced analytical tool, structural equation modeling is applied to guide the analysis and interpretation of the results. It’s concluded by more discussions on the study itself ...
The objective of this research is to examine the roles of attitudes, the risk perception of intentio...
The Internet plays a vital role in the business world today. It has created a tremendous volume of b...
Abstract Purpose of the study: Internet buying is raising phenomena rapidly these days. A peep in t...
Thanks to tremendous growth of e-commerce and the advancement of Internet infrastructure, the online...
While the penetration of the Internet in consumers’ daily lives still continue with an increasing mo...
<p>While the penetration of the Internet in consumers’ daily lives still continue with an increasing...
As the rapid growth of the World Wide Web, electronic commerce has become a new way for businesses o...
It is widely known in the related literature that consumer’s perceived communicational risks act as ...
Nowadays, the popularity of Internet usage is growing in all businesses, shopping is not excluded. ...
Purpose: This study aims to investigate whether online environment cues influence consumer online pu...
The main objective of this study is to know the determinants of consumer purchase intention using on...
The growth of Internet marketing has encouraged marketing researchers to look at how traditional con...
The studies of online purchase intention have been done extensively throughout the world by testing ...
Purpose: This study aims to investigate the influencing factors of consumers’ attitudes towards onli...
This dissertation focuses on customer deeds in the online shopping environment. It seeks answers to ...
The objective of this research is to examine the roles of attitudes, the risk perception of intentio...
The Internet plays a vital role in the business world today. It has created a tremendous volume of b...
Abstract Purpose of the study: Internet buying is raising phenomena rapidly these days. A peep in t...
Thanks to tremendous growth of e-commerce and the advancement of Internet infrastructure, the online...
While the penetration of the Internet in consumers’ daily lives still continue with an increasing mo...
<p>While the penetration of the Internet in consumers’ daily lives still continue with an increasing...
As the rapid growth of the World Wide Web, electronic commerce has become a new way for businesses o...
It is widely known in the related literature that consumer’s perceived communicational risks act as ...
Nowadays, the popularity of Internet usage is growing in all businesses, shopping is not excluded. ...
Purpose: This study aims to investigate whether online environment cues influence consumer online pu...
The main objective of this study is to know the determinants of consumer purchase intention using on...
The growth of Internet marketing has encouraged marketing researchers to look at how traditional con...
The studies of online purchase intention have been done extensively throughout the world by testing ...
Purpose: This study aims to investigate the influencing factors of consumers’ attitudes towards onli...
This dissertation focuses on customer deeds in the online shopping environment. It seeks answers to ...
The objective of this research is to examine the roles of attitudes, the risk perception of intentio...
The Internet plays a vital role in the business world today. It has created a tremendous volume of b...
Abstract Purpose of the study: Internet buying is raising phenomena rapidly these days. A peep in t...