Add to ORKGTechnology has drastically changed how businesses operate. Internet and the subsequent “E-Commerce,” have granted customers more bargaining power than ever. Thus, Continuous Customer Relationship and Customer Relationship Management (CRM) become the goal for customer retention. CRM, if performed correctly, allows creative marketing people to gain insights from information for new product ideas or new promotional campaigns and turn them into profits. CRM has extended beyond sales and marketing to include functions such as finance, R&D, channel partners, and even customers. This paper discusses the concept of customer-centric approach in CRM and its components. The current CRM market, key players, and trends are also reviewed
An approach that manages the interaction of an organization with potential and current customers is ...
The use of internet as an interactive marketing media has captured much attention from managers in t...
Many companies try to get loyalty of the customer. This condition makes competition between compani...
Customer Relations Management (CRM) involves attracting and keeping “Economically Valuable” customer...
Customer Relationship Management (CRM) has become yet another bandwagon in the crowded caravans towa...
It has become increasingly important in the last decade to stay on top of the rapid digitalization, ...
In the early 1990's, marketing theory experienced a paradigm shift from a transactional approach foc...
Copyright © 2014 ISSR Journals. This is an open access article distributed under the Creative Common...
: Customer Relationship Management is an essential facet of an organization, encompassing the philos...
The customer has long been known as a company's important asset. It is the only source of the c...
Abstract In retailing, customer relationship management techniques developed rapidly in the mid 1990...
This much-anticipated new edition of the bestseller Customer Relationship Management provides a comp...
Customer Relationship Management is no longer considered a business trend, but an industry standard ...
This paper argues that there are four key conceptual techniques used in Customer Relationship Manage...
The conditions for doing business are rapidly changing. Consumptions patterns are different, there...
An approach that manages the interaction of an organization with potential and current customers is ...
The use of internet as an interactive marketing media has captured much attention from managers in t...
Many companies try to get loyalty of the customer. This condition makes competition between compani...
Customer Relations Management (CRM) involves attracting and keeping “Economically Valuable” customer...
Customer Relationship Management (CRM) has become yet another bandwagon in the crowded caravans towa...
It has become increasingly important in the last decade to stay on top of the rapid digitalization, ...
In the early 1990's, marketing theory experienced a paradigm shift from a transactional approach foc...
Copyright © 2014 ISSR Journals. This is an open access article distributed under the Creative Common...
: Customer Relationship Management is an essential facet of an organization, encompassing the philos...
The customer has long been known as a company's important asset. It is the only source of the c...
Abstract In retailing, customer relationship management techniques developed rapidly in the mid 1990...
This much-anticipated new edition of the bestseller Customer Relationship Management provides a comp...
Customer Relationship Management is no longer considered a business trend, but an industry standard ...
This paper argues that there are four key conceptual techniques used in Customer Relationship Manage...
The conditions for doing business are rapidly changing. Consumptions patterns are different, there...
An approach that manages the interaction of an organization with potential and current customers is ...
The use of internet as an interactive marketing media has captured much attention from managers in t...
Many companies try to get loyalty of the customer. This condition makes competition between compani...