The Mediating Role of Social Media in Enhancing Organizational Performance: A Team Creativity Perspective

In today’s competitive business environment, it is insufficient for organizations to depend only on the strengths of individual employees to respond to the ever-changing market trends and demands. To optimize their competitiveness, organizations increasingly recognize the importance of leveraging individuals’ skillset and competencies in teams via social media. The increasing reliance on teams to achieve innovation performance urges the academic and professional circles to better understand the preconditions that facilitate innovation performance in teamwork settings. Over the past decade, user engagement via social media has exponentially increased. Social media is regarded as an effective and efficient tool that facilitates transparent, formal, informal, relaxed, and/or personal communication in teams. In this study, we investigate the impact of social media on organizational performance from a team creativity perspective. We focus on studying the mediating role of social media in supporting team creativity