Add to ORKGDigital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange af-fects privacy, what are the privacy harms and protections available, and what is the likely future of privacy
In this era of the digital economy, proper management of digital privacy is critical for end-users, ...
Safeguarding consumer privacy is a key challenge for the growth of e-commerce. The dramatic technolo...
This thesis explores absence of proficient online privacy markets, where sellers can offer privacy e...
©2022. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativeco...
Digital technologies have transformed every aspect of marketing and have brought consumer privacy fr...
Privacy and data protection are recognized as fundamental human rights. Recent developments, however...
This thesis is a research-oriented report and aims to identify privacy concerns of consumers in onl...
With the rise of the marketing concept and the institutionalization of various market orientation ap...
With the rise of the marketing concept and the institutionalization of various market orientation ap...
The meaning of Privacy has been changed since the massive invasion of Information and Communication ...
I investigate consumer privacy and the market for customer information in electronic retailing. The ...
In the current age of information and big data, consumer informational privacy has become an importa...
The Electronic-marketing has offered lot of options for companies to market themselves and their pr...
In today’s digital world, personal privacy has become the number one issue for consumers [9]. Consum...
Advances in technology are shifting the focus of privacy concerns; commonplace transactions can gene...
In this era of the digital economy, proper management of digital privacy is critical for end-users, ...
Safeguarding consumer privacy is a key challenge for the growth of e-commerce. The dramatic technolo...
This thesis explores absence of proficient online privacy markets, where sellers can offer privacy e...
©2022. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativeco...
Digital technologies have transformed every aspect of marketing and have brought consumer privacy fr...
Privacy and data protection are recognized as fundamental human rights. Recent developments, however...
This thesis is a research-oriented report and aims to identify privacy concerns of consumers in onl...
With the rise of the marketing concept and the institutionalization of various market orientation ap...
With the rise of the marketing concept and the institutionalization of various market orientation ap...
The meaning of Privacy has been changed since the massive invasion of Information and Communication ...
I investigate consumer privacy and the market for customer information in electronic retailing. The ...
In the current age of information and big data, consumer informational privacy has become an importa...
The Electronic-marketing has offered lot of options for companies to market themselves and their pr...
In today’s digital world, personal privacy has become the number one issue for consumers [9]. Consum...
Advances in technology are shifting the focus of privacy concerns; commonplace transactions can gene...
In this era of the digital economy, proper management of digital privacy is critical for end-users, ...
Safeguarding consumer privacy is a key challenge for the growth of e-commerce. The dramatic technolo...
This thesis explores absence of proficient online privacy markets, where sellers can offer privacy e...