Sponsorships in sport

Problem ovoga rada se može definirati na način da se danas u suvremenom i vrhunskom sportu bez sponzorstva ne mogu ostvarivati ni poslovni ni sportski ciljevi. Sponzorstvo je nezaobilazan odnos za postojanje i opstanak u praktički bilo kojem obliku sportskog djelovanja. Specifičan cilj ovoga rada je prikazati, kroz praktične primjere važnost i neophodnost sponzorstva u sportu. Prema dostupnim podacima analizirana je povezanost sporta i gospodarstva kroz primjere sponzorstva. Može se reći kako sponzorski ugovori i odnosi zauzimaju značajno mjesto ne samo u sportskoj djelatnosti već i u drugim djelatnostima koje koriste popularnost sporta u promotivne svrhe.The problem of this work can be defined in such a way that today in modern and supreme sport without sponsorship can not be achieved either business or sport goals. Sponsorship is an unavoidable relationship for existence and survival practically in any form of sporting activity. The specific aim of this work is to demonstrate, through practical examples, the importance and necessity of sponsorship in sport. According to the available data, the association between sports and the economy was analyzed through examples of sponsorship. It can be said that sponsorship agreements and relationships take on a significant place not only in sporting activities but also in other activities that use the popularity of sports for promotional purposes