Analysis of the number of sports consumer and the value of football clubs

Postupak procjene vrijednosti nogometnih klubova karakterizira izuzetna zahtjevnost, kompleksnost te stručnost procjenitelja i to ne samo u području financija, već i u području nogometa, odnosno nogometnog tržišta i pratećih trendova. Činjenica je kako se nogomet, koji je nekada slovio kao jedan od sportova i hobija namijenih zabavi, pretvorio u određeni sportski biznis, u kojem nogometni klubovi slove kao sportska poduzeća koja imaju specifičan način i cilj poslovanja, te koja prije svega uvjetuju i nastanak, ali i ponašanje sportskih potrošača. Problem ovoga rada je bio definiran na način da klubovi koji imaju najveće vrijednosti momčadi imaju i najveći broj potrošača. Cilj rada je bio utvrditi povezanost vrijednosti nogometnih klubova i broja sportskih potrošača na primjeru nogometnih klubova 4 najjače europske nogometne liga od ukupno 5 (Engleska, Francuska, Španjolska i Njemačka) i njihova natjecateljska sezona 2018/19, gdje je promatrana vrijednost nogometnih klubova koja je definirana za ovaj rad kao vrijednost nogometne momčadi. Na promatranom uzorku u ovom radu može se zaključiti da postoji značajna povezanost broja sportskih potrošača i vrijednosti momčadi ali da ima i ostalog utjecaja na vrijednost momčadi osim rezultata.The process of evaluating the value of football clubs is marked by exceptional complexity, expertise and complexity of the valuers, not only in the field of finance but also in the field of football. Furthermore, it is also applicable to the football market and the accompanying trends. The fact is, football was once known as the sport and hobby, mainly used for entertainment. However, football has turned into a sports business, in which football clubs are mostly known as sports companies that have a specific way and purpose of doing business. They also primarily condition the emergence and behavior of sports customers. The problem with this paper was defined in such a way that the clubs with the highest team values have the highest number of consumers. The aim of this paper was to determine the correlation between the value of football clubs and the number of sports consumers, based on the example of football clubs competing in the 4 strongest European football leagues out of 5 of those(England, France, Spain and Germany). This paper will take into account their competitive 2018/2019 season where the value of football clubs was observed where the value of a football team will be the main emphasis. From the observed sample in this paper, we can conclude that there is a significant correlation between the number of sports consumers and the value of a certain team. However, results are not the only thing that influence value of a certain football team