Marketing mix in tourism

U radu je analiziran utjecaj menadžmenta i marketinga u postavljanju turističkih proizvoda na tržište te u prodaji istih. Prvi dio rada govori o marketingu i menadžmentu u turizmu i o njihovoj važnosti. Nakon toga dolazi dio gdje se govori o marketing mixu, vrlo bitnim dijelom prilikom probijanja na tržište. Završni dio rada bavi se analizom tri hostela iz različitih regija Hrvatske na osnovi strategije 4P.This paper analyzes the influence of management and marketing in placing tourism products on the market and in selling them. The first part of the paper deals with marketing and management in tourism and their importance. Then comes the part about marketing mix, a very important part when it comes to market penetration. The final part of the paper deals with the analysis of three hostels from different regions of Croatia based on the 4P strategy