Mobile marketing and reasons for dissatisfaction of message recipients in mobile advertising

Patrik, Slamić

Publication date

May 2019

Publisher

University of Zagreb. Faculty of Organization and Informatics. Department of Organization.

Abstract

Tema završnog rada je "Mobilni marketing i izvori nezadovoljstva primatelja poruka kod mobilnog oglašavanja" gdje je detaljno pisano o digitalnom marketingu, samim njegovim počecima i nekim problemima na koje nailazi u svojem razvoju. Također su spomenuti i oblici marketinga uz uporabu pametnih telefon

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Mobile marketing and reasons for dissatisfaction of message recipients in mobile advertising

Abstract

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Mobile marketing and reasons for dissatisfaction of message recipients in mobile advertising

Abstract

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