The Impact of Globalization on the Croatian Economy Competitiveness

U radu se analizira proces globalizacije, uloga globalizacije na promjenu u načinu poslovanja, izazov upravljanja globalizacijom u malim zemljama i njezin utjecaj na konkurentnost Republike Hrvatske. Globalizacija predstavlja proces koji omogućuje slobodno kretanje ljudi, roba i informacija uz smanjenje i ukidanje prepreka u međunarodnoj razmjeni. Analizirajući pozitivne i negativne učinke, globalizacija s jedne strane donosi tehnološki napredak i povećanje dohotka, a s druge strane dovodi do siromaštva i isključivanja. Globalna konkurencija naglašava potrebu među poduzećima da svoje poslovne strategije prilagode uvjetima i opstanku na međunarodnom tržištu. Iako globalizacija može predstavljati problem za male zemlje i poteškoće u brzini prilagođavanja, ona može predstavljati i priliku da male zemlje postanu ekonomski velike.The paper analyzes the process of globalization, the role of globalization on change in business, the challenge of managing globalization in small countries and its impact on the competitiveness of the Republic of Croatia. Globalization is a process that enables the free movement of people, goods and information while reducing and overcoming the barriers to international trade. By analyzing the positives and negatives, globalization on one side brings technological advances and increased incomes, and on the other, leads to poverty and exclusion. Global competition highlights the need for companies to adapt their business strategies to the conditions and survival on the international market. Although globalization can be a problem for a small country and take advantage of speed in adaptation, it can also present an opportunity for small countries to become economically large