Sustainable natural resource management is at the core of the policy agenda, given the wide array of goods and services environmental resources generate, that significantly contribute to social welfare and productive capacity of modern economies. Likewise, there is a large policy interest in the monetization of the economic effects of environmental damages, to enable the design of response and mitigation strategies. This paper focuses on the valuation of the welfare losses from forest fires in the fire prone Mediterranean region applying the life-satisfaction approach. Detrimental effects on utility relate to morbidity, losses of marketed goods and impacts on forest goods and services. For our empirical investigation, we employ self-reporte...