Wann and Polk (2007) found a positive relationship between identification with a local sport team and perceptions of the trustworthiness of others. Furthermore, Wann et al. (in press) also demonstrated that when fans were asked to evaluate the trustworthiness of fellow fans and rival fans that fellow fans were perceived to be more trustworthy than rival fans. The current pair of studies was designed to replicate Wann and Polk (2007) and Wann et al. (in press) in a different culture and with different target sports. To further investigate cultural variation in sports fans, two popular UK sports (rugby and football) with their own cultures were also examined for differences in trustworthiness. As expected, both study 1 and 2 confirmed the fin...
Sport fans acknowledge that through centuries there is the belief and interplay that superstition wi...
European football is one of the most popular sports in the world. Spectators enjoy football for the ...
Abstract: PurposeIn this empirical study, we assessed the reputational consequences of a large-scale...
Wann and Polk (2007) found a positive relationship between identification with a local sport team an...
Despite recent cross-cultural analyses of sport fandom, work in the field is still limited. To parti...
A substantial body of literature acknowledges the peculiarities of brand loyalty in the context of f...
Researchers have suggested that brand equity is vital for professional sport teams by focusing on t...
[[abstract]]This study extends literature on the effects of fan identification on fan loyalty, and a...
The study investigated how fans of sport teams and fans/members of religious groups differed in the ...
Most studies on participant or fan rivalry have employed quantitative methods to investigate the phe...
The ‘club versus country’ debate, which refers to an individual’s allegiance to their respective clu...
When sponsoring one team in a competitive sporting context, sponsor brands risk generating potential...
Previous research suggests that association with successful organizations can cause an increase in s...
The concept of trust features prominently in research into interpersonal relations and effective lea...
Havard et al. (2013) developed and validated the sport rivalry fan perception scale (SRFPS) as a way...
Sport fans acknowledge that through centuries there is the belief and interplay that superstition wi...
European football is one of the most popular sports in the world. Spectators enjoy football for the ...
Abstract: PurposeIn this empirical study, we assessed the reputational consequences of a large-scale...
Wann and Polk (2007) found a positive relationship between identification with a local sport team an...
Despite recent cross-cultural analyses of sport fandom, work in the field is still limited. To parti...
A substantial body of literature acknowledges the peculiarities of brand loyalty in the context of f...
Researchers have suggested that brand equity is vital for professional sport teams by focusing on t...
[[abstract]]This study extends literature on the effects of fan identification on fan loyalty, and a...
The study investigated how fans of sport teams and fans/members of religious groups differed in the ...
Most studies on participant or fan rivalry have employed quantitative methods to investigate the phe...
The ‘club versus country’ debate, which refers to an individual’s allegiance to their respective clu...
When sponsoring one team in a competitive sporting context, sponsor brands risk generating potential...
Previous research suggests that association with successful organizations can cause an increase in s...
The concept of trust features prominently in research into interpersonal relations and effective lea...
Havard et al. (2013) developed and validated the sport rivalry fan perception scale (SRFPS) as a way...
Sport fans acknowledge that through centuries there is the belief and interplay that superstition wi...
European football is one of the most popular sports in the world. Spectators enjoy football for the ...
Abstract: PurposeIn this empirical study, we assessed the reputational consequences of a large-scale...