DEVELOPMENT AND DISTRIBUTION OF INNOVATION FORMS OF SOCIAL CAPITAL ACCUMULATION IN UKRAINE

In the article author defines the essence of social capital and basic theoretical approaches to its understanding. The possibility of diversification and dissemination of innovative forms of social capital accumulation in Ukraine have been proved. It is shown that new forms of manifestation and realization of social capital are emerging, which create new opportunities for socialization of economic relations and formation of new public institutions, which can reverse the development of the economy and the accumulation of social capital. It describes such new forms of social capital as: social entrepreneurship, social Internet networks, freelancing, sharing economy, digitization of economic entities interaction, crowdfunding, crowdsourcing, crowdsourcing, e-government, creation of “digital” communities, specially designed programs and projects, the task of which is to stimulate the activity of citizens and regulate their participation in solving local issues, the formation of corporate social capital, the creation of special social institutions at the global level.In the article author defines the essence of social capital and basic theoretical approaches to its understanding. The possibility of diversification and dissemination of innovative forms of social capital accumulation in Ukraine have been proved. It is shown that new forms of manifestation and realization of social capital are emerging, which create new opportunities for socialization of economic relations and formation of new public institutions, which can reverse the development of the economy and the accumulation of social capital. It describes such new forms of social capital as: social entrepreneurship, social Internet networks, freelancing, sharing economy, digitization of economic entities interaction, crowdfunding, crowdsourcing, crowdsourcing, e-government, creation of “digital” communities, specially designed programs and projects, the task of which is to stimulate the activity of citizens and regulate their participation in solving local issues, the formation of corporate social capital, the creation of special social institutions at the global level