The Brexit Religion and the Holy Grail of the NHS

The role of populism in mobilising support for Britain’s withdrawal from the European Union has been well noted. But a key feature of populist politics – the use of religious discourses – has been largely overlooked. This article addresses this gap by exploring the way in which the Leave campaign framed Brexit in quasi-religious and mythological terms. Three core themes are identified: (1) that the British ‘people’ had a unique role to play in global affairs; (2) that the sanctity of this special status was threatened by elites and migrants; (3) that the referendum gave voice to the sacred ‘will of the people’. These narratives were underpinned by a strategic discourse centring on claims that EU membership was exacerbating a crisis in health and social care. This myth was encapsulated by the so-called ‘Brexit bus’ campaign