This thesis argues for an amendment to the traditional scholarly visualisation of how celebrity culture functions. In making this argument it looks at the context of late-Victorian Britain, a space and time that I argue harboured the first mass celebrity culture. Instead of the cleanly divided triptych of celebrity, media, and consumers (as proposed most recently by Sharon Marcus), a more integrative model is proposed that seeks to reflect how the three central agents interact and merge seamlessly into one another. This merging of roles, I argue, is a result of the more indiscriminatory, ambiguous, and ‘liquid’ nature of celebrity fame that - unlike the more rigid fame of heroism - does not need to conform as much to pre-set cultural types....