Stimulus-Organism-Response model for understanding autonomous vehicle adoption in the UK

This paper outlines a conceptual model of the factors affecting the adoption of autonomous vehicles (AV) in the UK based on the stimulus-organism-response (S-O-R) model. By conducting a critical literature review of literature, 17 factors were identified which were classified based on the concerns of consumers, and the facilitating conditions, of the relevant stakeholders. A preliminary interview with 20 participants in the UK, uncovered three supplementary factors namely company reputation, social policy, and testing of the technology. The S-O-R model, designed to help understand the adoption of AV, is proposed with implications for future research and stakeholders within the AV ecosystem