Contemporary Yugoslavian sociopolitical propaganda posters

Diplomsko delo povzema pregled in razvoj politicˇno-sociolosˇkih propagandnih plakatov v obdobju hladne vojne v nekaterih komunisticˇnih drzˇavah ter opredeljuje plakat kot pomemben graficˇni medij takratne politicˇne oblasti, namenjen oglasˇevanju ter ozavesˇcˇanju drzˇavljanov o razlicˇnih politicˇno-sociolosˇkih temah. Na zacˇetku se delo osredotocˇa predvsem na pomen propagande in propagandnih plakatov, nato pa predstavi kratek pregled razvoja propagandnih plakatov v Sovjetski zvezi in Nemsˇki demokraticˇni republiki. Temu sledi podrobnejsˇi pregled slovenskih politicˇno-sociolosˇkih propagandnih plakatov v cˇasu Jugoslavije in njihov razvojod vpliva Sovjetske zveze in Nemsˇke demokraticˇne republike do popolnoma samosvojih plakatov ? konkurencˇnim graficˇnim plakatom zahodne Evrope. Kasneje delo konkretno predstavi nov polozˇaj plakata v 21. stoletju, kjer je poleg plakativnosti pomembna tudi njegova prepoznavnost na razlicˇnih druzˇbenih omrezˇjih. Na podlagi teoreticˇnega dela se v eksperimentalnem delu sprva osredotocˇi na analizo 12 slovenskih plakatov v Jugoslaviji med obdobjem hladne vojne. Nato izpostavi dva dobra primera, ki ju sˇe podrobneje analizira in primerja. To je predvsem dobra osnova za boljsˇe poznavanje slogovnih smeri takratnega cˇasa in vir kreativnega razmisˇljanja. Sledi sam postopek oblikovanja petih plakatov, kjer je vedno najprej predstavljen inspiracijski postopek obravnavane problematike. Ta postopek je pomemben za utemeljitev graficˇnih elementov nasˇe analize, ki so vkljucˇeni v nasˇ plakat in razlago njihove zanimivosti za obravnavano problematiko. Diplomsko delo tudi na kratko pregleda sodobne smernice oblikovanja plakatov, saj zˇeli pretekle elemente interpretirati na moderen nacˇin. Vsakemu inspiracijskemu procesu sledi avtorski odziv na oblikovanje politicˇno-sociolosˇkih plakatov. S celotnim eksperimentalnim delom smo ugotovili, da je prireditev ali popolno prevzemanje preteklih graficˇnih elementov mozˇno in jih na atraktiven nacˇin sodobno upodobi.This diploma thesis summarizes the development of sociopolitical propaganda posters of the Cold War era in the Communist countries to identify the poster as an important graphic medium for advertising the totalitarian political system and to raise awareness of various socio-political issues. The first section focuses especially on the topic of propaganda itself and propaganda posters. It is followed by a brief overview of propaganda posters in the Soviet Union and in the German Democratic State. Afterwards there is a closer look at Slovenian socio-political propaganda posters in the Cold War era and their development from the influence of the Soviet Union, and how they became highly competitive graphic posters to Western Europe graphic design. Finally, there is a look into the new era of the poster in the 21st century, where the striking presence of posters in the streets is no longer the only important factor because of the increasing power of social media. Later on, it is followed by a brief analysis of 12 examples of posters during the Cold War in Slovenia from which 2 were selected, redundantly analyzed and compared to each other. This was especially important for a good understanding of the stylistic directions of those times and so that the creative process was made easier later on. In the experimental part, there is a focus on 5 bigger socio-political problems of modern times, where the problem itself is briefly presented. To trace the detailed descriptions of the research process, where it explored past Slovenian graphic elements of various posters, which later on inspired ideas for our posters. The thesis also focuses on the research in modern poster design guidelines, the interpretation of past graphic elements in a modern way was one of the bigger parts of this thesis and each research work is followed by the author\u27s personal response to the creation of socio-political posters. Throughout our experimental work we have found that it is possible to adapt or completely retrieve past graphic elements and present them in an attractive contemporary way