Business Plan- Viet Balo : The role of a business plan to a start up in the food & beverage inudstry

Author(s) Pham, My Type of publication Bachelor’s thesis Published Spring 2020 Number of pages 51 Title of publication BUSINESS PLAN : VIET BALO OY The role of a business plan to a start-up in the food and beverage industry Name of Degree Bachelor of Business Administration Abstract As the result of changing dining-out habits in Helsinki, Finland and increasing amount of entrepreneurs looking to enter the food and beverage industry, rental premises in the Greater Helsinki region is extremely difficult to find and obtain especially for startup companies like case company, Viet Balo Oy. As a start-up company Viet Balo is yet to create their business plan which could help them acquire a rental space for their business and funding from financial institutes. The objective of this thesis is to produce a business plan for the case company and a guide on how to write a business plan along with what it should include. The main topic in this thesis is to find out how a business plan can contribute to the success of a start-up. The research in this thesis applies an inductive approach and uses a qualitative research method for data collection. The thesis utilizes both primary and secondary data. Primary data is obtained from the interviews conducted and used to answer the research questions in the thesis. Primary data is analyzed using thematic analysis. Secondary data is derived from published book, documents and website sources. The theoretical part of the thesis covers the theories needed and defines the guide for the business plan. The thesis strives to be helpful to the case company and others who are interested in writing a business plan. The findings show that businesses with a well-done business plan succeed more often at acquiring a rental premises in high-traffic areas in the Greater Helsinki region. Data on consumers shows that they value convenience most when it comes to dining out and start-up businesses often found that there is the lack of information on how to make a business plan. Keywords Helsinki, food and beverage industry, business plan, start-up, case compan