This is the first textbook that allows readers who may be unfamiliar with matrices to understand a variety of multivariate analysis procedures in matrix forms. By explaining which models underlie particular procedures and what objective function is optimized to fit the model to the data, it enables readers to rapidly comprehend multivariate data analysis. Arranged so that readers can intuitively grasp the purposes for which multivariate analysis procedures are used, the book also offers clear explanations of those purposes, with numerical examples preceding the mathematical descriptions. Supporting the modern matrix formulations by highlighting singular value decomposition among theorems in matrix algebra, this book is useful for undergradu...