Kiswahili in the language ecology of Gulu, Northern Uganda

The promotion of Kiswahili is one of the main goals of the policies of the East African Community. However, only a limited amount of research has been conducted on the perception and application of the language outside of the traditionally Kiswahili-speaking countries of Tanzania and Kenya. Especially in Uganda, the third largest country of the region, there is a lack of understanding for the role of the language in public communication. This article presents data on the use of Kiswahili in everyday communication and discusses the language attitudes and language ideologies of the people in Northern Uganda’s largest city. It shows that, despite generally positive attitudes towards the language, there is little to no use for it in public communication. The results of the study, combined with perceived negative attitudes from other parts of the country towards the implemented policies, question the effectiveness of the proposed measures for promoting Kiswahili within the present parameters of the specific context’s language ecologies, as well as the country in general